Business development officers and marketing researchers

Business development officers and marketing researchers

NOC
4163

- Business development officers and marketing researchers and consultants

Conduct research, formulate policies and manage programs to promote commercial products and services, or to promote regional economic development.

Quick facts

3 Year Outlook

Fair
Fair

3 Year Job Openings

53
 

Median Hourly Wage

$35.90
$24.04
Low
$53.34
High

Median Salary

$50,366
 

Typically Required

University

Employed

702
 

% Working Full Time

90%
 

% Working Full Year

72%
 
Job details

Full NOC Description

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Main Duties

Business development officers and marketing researchers and consultants perform some or all of the following duties:

  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas
  • Design market research questionnaires
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends
  • Plan development projects and co-ordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies
  • Assess business opportunities and develop strategies to attract venture capital
  • Respond to enquiries from members of the business community and general public concerning development opportunities
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers
  • Evaluate customer service and store environments
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development
  • Prepare reports, research papers, educational texts or articles
  • Plan and develop E-commerce strategies
  • Provide consultation on planning and starting of new businesses.

Also Known As

  • business development officer
  • community economic development consultant
  • economic development officer
  • industrial development officer
  • market researcher
  • marketing analyst
  • marketing consultant - market research
  • regional development analyst
  • tourism development officer
  • tourism industry consultant
Requirements

Employment Requirements

  • A bachelor's degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.
  • Certification as a Certified Marketing Research Professional (CMRP) may be required.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

46.9%
Female
53.1%
Male
Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

7.6%
15-24
22.1%
25-34
29.7%
35-44
23.5%
45-54
14.5%
55-64
2.8%
65+
Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

0.0%
No Certificate, Diploma or Degree
15.3%
High School, Diploma or Equivalent
1.4%
Apprenticeship or Trades Certificate or Diploma
22.2%
College or University Below Bachelor Level
61.1%
University - Bachelor Level or Above
Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

24.7%
Professional, scientific and technical services
17.1%
Public administration
8.2%
Finance and insurance
50.0%
All Other Industries
Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

8.30%
Northeast
37.90%
Southeast
23.40%
Southwest
26.20%
Central
4.10%
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Median Salary by Economic Regions

The following graph shows the median salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$37,997
Northeast
$58,475
Southeast
$53,673
Southwest
$54,149
Central
N/A
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

No Data Available

Southeast

$35.90
$24.04
Low
$53.34
High

Southwest

$35.90
$24.04
Low
$53.34
High

Central

$35.90
$24.04
Low
$53.34
High
No Data Available
Salary

This following represents the median salary of all persons employed in this occupation compared to the median salary of workers employed in this occupation that work full-time year-round.

All Workers Employed in this Occupation

$50,366

Workers Employed Full-time, Full-year

$57,782

This following represents the median salary of persons employed in this occupation across each of the Atlantic Provinces and nationally.

New Brunswick

$50,366

Newfoundland

$59,972

Prince Edward Island

$49,559

Nova Scotia

$51,463

Canada

$53,812
Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Three Year Outlook

Total Openings: 3 Year

53
 

New Jobs: 3 Year

-1
 

Retirements/Deaths: 3 Year

55
 

Ten Year Outlook

Total Openings: 10 Year

177
 

New Jobs: 10 Year

-7
 

Retirements/Deaths: 10 Year

185