Advertising, marketing and public relations professionals

Advertising, marketing and public relations professionals

NOC
1123

- Professional occupations in advertising, marketing and public relations

Develop and implement public relations, advertising and marketing strategies and programs. They publicize events and maintain media relations for organizations and individuals.

Quick facts

3 Year Outlook

Fair
Fair

3 Year Job Openings

64
 

Median Hourly Wage

$24.04
$15.00
Low
$43.27
High

Median Salary

$41,948
 

Typically Required

University

Employed

985
 

% Working Full Time

86%
 

% Working Full Year

72%
 
Job details

Full NOC Description

This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.

Main Duties

Specialists in advertising, marketing and public relations perform some or all of the following duties:

  • Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
  • Advise clients on advertising or sales promotion strategies
  • Develop and implement advertising campaigns appropriate for print or electronic media
  • Gather, research and prepare communications material for internal and external audiences
  • Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
  • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
  • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
  • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
  • Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
  • Initiate and maintain contact with the media
  • Arrange interviews and news conferences
  • Act as spokesperson for an organization and answer written and oral inquiries
  • Co-ordinate special publicity events and promotions for internal and external audiences
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
  • Prepare or oversee preparation of sports, literary, performance or other contracts.
  • Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

Also Known As

  • advertising consultant
  • communications officer
  • communications specialist
  • event marketing specialist
  • fundraising consultant
  • information officer
  • literary agent
  • media co-ordinator
  • media relations officer
  • museum educator
  • performers agent
  • press secretary
  • public affairs officer
  • public relations consultant
  • public relations officer
  • publicist
  • publicity agent
Requirements

Employment Requirements

  • A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
  • Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

68.6%
Female
31.4%
Male
Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

11.5%
15-24
22.4%
25-34
30.2%
35-44
22.9%
45-54
10.9%
55-64
2.1%
65+
Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

0.0%
No Certificate, Diploma or Degree
16.9%
High School, Diploma or Equivalent
3.7%
Apprenticeship or Trades Certificate or Diploma
24.9%
College or University Below Bachelor Level
54.5%
University - Bachelor Level or Above
Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

15.3%
Professional, scientific and technical services
14.8%
Public administration
10.6%
Educational services
59.3%
All Other Industries
Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

7.90%
Northeast
34.20%
Southeast
23.20%
Southwest
31.10%
Central
3.70%
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Median Salary by Economic Regions

The following graph shows the median salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$29,250
Northeast
$43,612
Southeast
$47,914
Southwest
$45,135
Central
$38,720
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

No Data Available

Southeast

$23.00
$17.00
Low
$41.83
High

Southwest

$23.08
$12.75
Low
$38.50
High

Central

$24.04
$15.00
Low
$43.27
High
No Data Available
Salary

This following represents the median salary of all persons employed in this occupation compared to the median salary of workers employed in this occupation that work full-time year-round.

All Workers Employed in this Occupation

$41,948

Workers Employed Full-time, Full-year

$52,537

This following represents the median salary of persons employed in this occupation across each of the Atlantic Provinces and nationally.

New Brunswick

$41,948

Newfoundland

$39,700

Prince Edward Island

$39,521

Nova Scotia

$36,833

Canada

$47,076
Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Three Year Outlook

Total Openings: 3 Year

64
 

New Jobs: 3 Year

-4
 

Retirements/Deaths: 3 Year

68
 

Ten Year Outlook

Total Openings: 10 Year

230
 

New Jobs: 10 Year

-2
 

Retirements/Deaths: 10 Year

231