Advertising, marketing and public relations managers

Advertising, marketing and public relations managers

NOC
0124

Manage and evaluate the activities of companies and departments involved in advertising, marketing and public relations.

Quick facts

3 Year Outlook

Fair
Fair

3 Year Job Openings

49
 

Median Hourly Wage

$38.26
$23.78
Low
$43.27
High

Median Salary

$60,006
 

Typically Required

University

Employed

664
 

% Working Full Time

95%
 

% Working Full Year

82%
 
Job details

Full NOC Description

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main Duties

Advertising, marketing, public relations and e-business managers perform some or all of the following duties:

  • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
  • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
  • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
  • E-business marketing managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

Also Known As

  • advertising director
  • advertising manager
  • communications director
  • e-business manager
  • fundraising campaign manager
  • Internet communications manager
  • marketing manager
  • media relations director
  • promotions manager
  • public relations director
  • sales and marketing manager
  • Web communications manager
  • Web marketing manager
Requirements

Employment Requirements

Advertising and public relations managers

  • A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

58.0%
Female
42.0%
Male
Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

4.3%
15-24
23.7%
25-34
31.7%
35-44
27.3%
45-54
9.4%
55-64
3.6%
65+
Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

0.0%
No Certificate, Diploma or Degree
18.8%
High School, Diploma or Equivalent
1.5%
Apprenticeship or Trades Certificate or Diploma
21.7%
College or University Below Bachelor Level
58.0%
University - Bachelor Level or Above
Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

18.7%
Professional, scientific and technical services
11.5%
Information and cultural industries
10.8%
Public administration
59.0%
All Other Industries
Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

6.60%
Northeast
40.90%
Southeast
22.60%
Southwest
24.80%
Central
5.10%
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Median Salary by Economic Regions

The following graph shows the median salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$39,814
Northeast
$59,091
Southeast
$67,322
Southwest
$55,272
Central
N/A
Northwest
Province of New Brunswick Economic Regions

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

No Data Available

Southeast

$38.26
$23.78
Low
$43.27
High
No Data Available

Central

$38.26
$23.78
Low
$43.27
High
No Data Available
Salary

This following represents the median salary of all persons employed in this occupation compared to the median salary of workers employed in this occupation that work full-time year-round.

All Workers Employed in this Occupation

$60,006

Workers Employed Full-time, Full-year

$65,186

This following represents the median salary of persons employed in this occupation across each of the Atlantic Provinces and nationally.

New Brunswick

$60,006

Newfoundland

$64,371

Prince Edward Island

$57,667

Nova Scotia

$66,901

Canada

$70,492
Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Three Year Outlook

Total Openings: 3 Year

49
 

New Jobs: 3 Year

-3
 

Retirements/Deaths: 3 Year

52
 

Ten Year Outlook

Total Openings: 10 Year

210
 

New Jobs: 10 Year

6
 

Retirements/Deaths: 10 Year

206